The brief was to create a strong event identity for the Lisbon Football Association centenary anniversary, planning a range of programs during the jubilee year. The first approach was to refresh the logo that almost didn't change since its foundation. The outcome was a logo that was reduced to its most recognizable shape and line, transformed to a jubilee logo with a 'A Hundred Years in Movement' slogan. The final result combines playfulness with a photo of a football ball, in black and white, representing the traditional colours from Lisbon's emblem. The impact image reflects well a dynamic, strong and modern identity that works on any kind of media supports such as: invitations, advertising and merchandising products.